Alessia Pagliaroli, a seasoned recruiter, was tasked with filling two pivotal new roles within Zetron: Marketing Events Manager and Product Marketing Manager.
Both roles were essential for enhancing Zetron’s marketing efforts and required candidates with specific skills and backgrounds. The Marketing Events Manager needed to be based in the greater Seattle area, near the company’s headquarters in Redmond, Washington. Key requirements included experience in B2B event management, a background in technology or related industries (such as telecom, electrical manufacturing, or consumer electronics), and strong communication skills. This role was designed to unite the marketing and events functions, creating and managing events to attract clients, primarily in the Western US but also nationwide.
For the Product Marketing Manager, the requirements included expertise in product marketing, a strong understanding of integrated communication systems, experience in B2B technology marketing, and the ability to develop and execute product marketing strategies. This role was critical in driving product marketing initiatives and working closely with the product development team to ensure market alignment and successful product launches.
Alessia began the search by focusing on geographical constraints for the Marketing Events Manager role, prioritizing candidates based in the greater Seattle area. She then expanded her search to include relevant industries and specific keywords related to B2B marketing and event management. For the Product Marketing Manager role, she targeted candidates with a robust background in product marketing within the technology sector.
Utilizing platforms like LinkedIn, Alessia filtered potential candidates by industry and experience. Despite a limited pool due to the niche requirements, her thorough and strategic approach ensured that the shortlisted candidates were highly skilled and well-established in their careers.
Through Alessia’s dedicated efforts, Zetron successfully hired both a Marketing Events Manager and a Product Marketing Manager. The new Marketing Events Manager brought a unique combination of B2B event management and marketing skills, effectively bridging the gap between the two functions. This individual played a crucial role in enhancing Zetron’s B2B event strategy, leading to increased client engagement and successful marketing campaigns. The candidate selected for the Product Marketing Manager role demonstrated a deep understanding of product marketing in the technology sector. They were instrumental in driving product marketing initiatives, working closely with the product development team to ensure market alignment and successful product launches.
Alessia’s strategic and focused recruitment process exemplified her expertise and commitment to finding the perfect fit for challenging roles. Her ability to identify and attract top talent within specialized fields significantly contributed to Zetron’s growth and success following its acquisition by Codan Communications.
