Virtual Sales: the Use of AR and VR Technologies in Sales

It would be fair to assume that, for many people, Augmented Reality and Virtual Reality exist only in the realm of gaming and entertainment. Mention these technologies and images spring to mind of people walking down the sidewalk bumping into one another as they stare at their smart phones in an attempt to capture virtual […]

Ethics and Responsibility in Sales

It’s sad to say that, in popular culture, the salesperson is all too often generalized as unethical, unscrupulous and opportunistic. They exist alongside the politician and the lawyer in a vortex of reputed villainy and are even celebrated for inherently dishonorable skills (“That guy could sell ice in a snowstorm!”). In reality, the salesperson has […]

Trends in Sales

As the sales process continues to evolve, it’s important to meet the client where they are and communicate with them using the proper balance of technology and personalization. Much like rock & roll, it’s one part technical ability and one part mind frame. I Get By With a Little Help from My (Digital) Friends: Utilization […]