Successful Placements by Alessia Pagliaroli for Zetron
Alessia Pagliaroli, a seasoned recruiter, was tasked with filling two pivotal new roles within Zetron: Marketing Events Manager and Product Marketing Manager. Both roles were essential for enhancing Zetron’s marketing efforts and required candidates with specific skills and backgrounds. The Marketing Events Manager needed to be based in the greater Seattle area, near the company’s […]
Short-Form Video: The Secret to Digital Marketing Success
The digital era has reshaped consumer behavior significantly. Today’s consumers are not only looking for quick and engaging content but also content that offers value and relevance within a compact timeframe. Short-form videos, typically under two minutes in length, cater precisely to these modern preferences by delivering concise, impactful messages that are easy to consume […]
Decoding Your Ideal Marketing Director: Hiring How-To Guide
Will your new Marketing Director align with your organization? Use our insightful guide to help refine your hiring strategy. In the ever-evolving landscape of business, where competition is fierce and consumer preferences are constantly shifting, the role of a Marketing Director holds paramount and hiring the right person for this position requires a thoughtful and […]
9 Ways to Create Standout Corporate Video that Wins Business
Follow these nine tips from videographer Stefan van Mourik & create a compelling corporate video that will stand out in a crowded world.
Innovation, Diversity, and Glocalization in B2B Marketing
As Garaventa Lift’s Head of Global Marketing, Aulona Noka believes in creating a brand story and working to connect it to global audiences.
Marketing for Life Sciences Poses Unique Challenges
Marketing’s tough. Marketing for life sciences is tougher. A look at the unique obstacles and how one organization is meeting the challenge.
Five Ways Engineers Can Excel at Marketing and Sales
Success comes to engineers who spread the word, then consistently deliver on it. Heed these five pillars of successful marketing and sales.
The Digital Marketing Army of One Doesn’t Exist
Digital marketing is not ‘a’ specialty, but many specialties. The best of the best understand the big picture but still require support.
The Future of Marketing: What’s Influencing the Influencers?
As tech, social change, and evolving expectations disrupt the disruptors, two experts share thoughts on the future of influencer marketing.
Four Marketing Trends Driving the Food and Beverage Industry
As current events continue to shape the way society eats and drinks, savvy marketers in the food and beverage industry endeavour to respond.