The Art and Science Behind B2B Digital Marketing Strategy
“I like the problem-solving element of marketing,” says Colin Rose, Founder, President, and Creative Director at Rose Agency, a digital marketing agency based in Vancouver.1 Specializing in public sector, industrial, and commercial services, the agency aims to generate excitement and familiarity for its clients, ultimately driving leads and sales. Rose shares his thoughts on the […]
Caring vs. Culty: How Much Company Culture is Too Much?
The concept of company culture has gained significant attention in today’s business world, and for good reason. The culture within an organization shapes how employees interact, collaborate, and approach their work. While defining and nurturing the right culture can fuel success, a poorly executed or overly enforced culture can just as easily hinder productivity and […]
Future of Construction: How Technology is Reshaping Careers
Construction is rapidly evolving, driven by an influx of groundbreaking technologies reshaping how projects are designed, managed, and executed. From artificial intelligence (AI) and automation to building information modeling (BIM), the construction industry now offers a range of high-tech tools that enhance productivity, safety, and efficiency. These developments offer unprecedented opportunities for skilled, tech-savvy professionals […]
How UPHEALTH Thrived in Telehealth’s Rapid Evolution
“People were initially resistant to the idea of telehealth,” says UPHEALTH Chief Strategy Officer Ramin Behzadi, “but after March 2020, they got on board.”1 It was during that same month that the direct-to-patient healthcare platform launched, mere weeks before the world went into lockdown. “Today, there’s no distinction between telehealth and the healthcare industry as […]